Deeper relationship with customers
More than half of customers feel more connected to a brand or product if they use messaging apps. It makes WhatsApp marketing a good way of building long-term relationship with customers. Maintaining such a connection helps your business cut expenditures as customer retention is 5-25 times cheaper than acquisition.
Moreover,WhatsApp provides business with a robust set of opportunities for personalization. For example, you can send personalized welcome messages, special offers, discount coupons,birthday congratulations, and so on, which keeps your customers more engaged with you. Statistically, over 70 percent of consumers say they engage only with personalized marketing messages.
Higher conversion rate
Choosing a perfect channel for your initial contact with customers is crucial. People may get disgruntled with phone calls and advertisement emails are often filtered as spams. However, customers answered 40 percent of their WhatsApp messages. Better yet, messaging drives conversions. Namely, messaging after initial contact with a prospect can increase the conversion rate by 112.6%.
WhatsApp marketing works as a sort of magic wand for your sales. The simple trick of adding a WhatsApp phone number on your website may result in a 27 percent more sales leads. At least 66% feel more optimistic about purchasing from a company if it is active on messengers. Roughly 60% of consumers believe they will use messengers more to make purchases in the future.
Lower cost of marketing
WhatsApp is a very affordable marketing channel, which makes this platform enticing for small businesses. All you need to get t is to buy our WhatsApp marketing software and access to the Internet. Meanwhile, the chances that your messages will reach the customers are sky high because a user checks WhatsApp over 23 times a day on average.