Easy access. WhatsApp allows you to communicate with customers on a channel they’re already using. Most people check their messages several times a day (38 minutes per day) which makes WhatsApp the easiest and most convenient way for them to get in touch with businesses.Your customers won’t also have to check their emails constantly to get an update on their order/query.
Global reach. WhatsApp is rated as the top messenger app in 128 countries , allowing you to broadcast your messages wider than with other channels. It’s especially a popular choice in countries such as India, Brazil, Mexico and Malaysia where a whopping 60% of the population use WhatsApp.
High Speed. One of the biggest customer frustrations is endless waiting lines and delayed responses. WhatsApp messages are shorter and more direct than email, meaning you can react faster to customers’ questions and problems, reducing the likelihood of churn.